DataPOWA’s regular guide to the most important happenings in the world of digital sport, entertainment and of course, data.



The excellent SportsProMedia have been producing their ‘most marketable’ list for seven years, and this list has been all about evaluating marketing potential over the coming three-year period. It has never been an objective assessment of an athlete’s entire body of work, nor has it ever set out to rank those who make the most money from endorsements and sponsorship deals. Consider it as both a snapshot of the moment and a forecast for the future, a collection of calculated bets that seeks to spark debate whilst drawing closely upon the trends in an industry as obsessed with who’s next as much as who – and what – continues to set the standard.

Feature and personality-led, each of SportsPro’s six annual editions includes top-level interviews, behind-the-scenes reporting, and compelling opinion, with some of the finest writing available on the subject. To contact about a subscription – email SportsProMedia at

To read the full article, visit the SPM link

Tags: Sports, Most Marketable



McDonald’s surprised many last week when it ended its contract with the International Olympic Committee three years early. The move brought to an end a 41-year relationship between the Games and the fast food brand. Of course, there are many people asking the question how the likes of McDonalds or Coca-Cola could be associated with the organisation in the first place…

Campaign got three industry experts (Rupert Pratt, Steve Martin and Chris Arnold) to help explain what the decision means for the fast food giant’s business and for global sports sponsorship deals.

To read the full article, visit the Campaign Live link

Tags: Sports Sponsorship, Olympics, McDonalds



Digital Sport’s Chris McMullan on the news that NBC and Sky TV are changing the way they charge for premium sport content. In the US, NBC announced that they would be streaming 130 live Premier League games for a season ticket purchase, and Sky is scrapping its 1-5 sports channels and replacing them with grouped offerings focused on specific sports, chiefly football, golf and cricket.

Unsurprisingly, the rise of live-streaming and the popularity of OTT services like Netflix and Spotify became part of the discussion. These services have become increasingly important in people’s everyday lives, and sport was clearly going to have to move with the times.

To read the full article, visit the Digital Sport link

Tags: Sky TV, Premier League, Cricket, Formula One, Golf

Interesting Links:

The Guardian – Sky Sports to replace numbered channels and slash prices in revamp



It’s that time of year when everyone you know turns into a tennis expert, and you can’t get into the car park at the local park for whole families taking to the courts for their annual reminder that tennis is more difficult than it looks.

Next year the All England Lawn and Tennis Club (AELTC) takes responsibility from the BBC as the tournament’s lead broadcaster, a shift that has seen it double-down on content production this year and experiment with new technologies, including artificial intelligence (AI). The AELTC has been working with IBM over the past two years to overhaul its data-capabilities, website and apps, and forge tech partnerships in the hopes of shedding its self-described “stuffy” image.

To read the full article, visit The Drum link

Tags: Tennis, Wimbledon



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