Another week in the life of digital, data, sport and entertainment. The highlights brought to you in one easy to digest, erm, digest.



Speculation is rife about the future of football’s most accomplished and valuable player, Cristiano Ronaldo. A tax issue has unsettled CR7 and all the usual suspects are lining up as potential suitors. Manchester United would be his ideal destination IF he was willing to leave Real, and they were willing to let go of the most marketable asset in sport. Seems unlikely really, but you never know with football.

From a United fans perspective, he’ll put bums on seats and propel the club right back to the top of the money tree from all perspectives. Let’s hope Ed Woodward is on the ball.

One of the biggest beneficiaries of Ronaldo’s success was his sponsors. They racked up $936 million in media value across his social media accounts in the 12 months ending June 1. The tally is more than seven times any other athlete.

You may also find this article interesting:

Cristiano Ronaldo is Portugal’s most recognised brand; worth more than 100 million euros, claims study

To read the full article, visit the Forbes link

Tags: Cristiano Ronaldo, Football, Sponsorship



For as many years as I can remember, USA’s NFL has been trying to break the lucrative European market with their version of rugby. Its strategy of playing competitive matches in London works from a PR perspective, however it’s not producing the ‘fanatics’ it needs to make the plan pay, so they are changing their offer, and introducing a ‘Game Pass’ package.

The NFL is partnering with WPP and the investment firm Bruin Sports Capital in a new venture aimed at convincing more Europeans to watch American football on their televisions and mobile devices. Game Pass gives fans live and on-demand access to all NFL games as well as full replays, condensed games, the RedZone channel and other football content. The yet-to-be named new company will be based in London and is initially focused on selling the product in Europe’s 61 territories.

To read the full article, visit the WSJ link

Tags: NFL, Digital



Formula One is under new ownership and also under increasing pressure to reinvent itself for a new audience as eSports and gaming becomes a serious threat to its position at the top of motor sports.

Recently McLaren announced their World’s Fastest Gamer programme – an annual competition in which video gamers will compete to win a job as a simulator driver for the team, and it’s that level of innovation is what’s required for F1 to keep the manufacturers and sponsors interested and spending money.

Emphasis on simulator work in motor sport means more drivers will emerge from the gaming scene – and The Guardian have an excellent article on the whole subject.

To read the full article, visit The Guardian link

Tags: Motor Sport, eSports, Gaming, Simulators



Jose Mourinho is working his magic on the pitch, and hopefully United will be challenging for both the Premier League and the Champions League next season (a Super Cup would be nice too), and according to Forbes Football List, for the first time in five years, Manchester United is the world’s most valuable football team, worth $3.69 billion. The team’s return to the top spot is a testament to their powerful brand and marketing acumen. Manchester United generated revenue of $765 million during the 2015-16 season, $77 million more than both Barcelona and Real Madrid.

To read the full article, visit The Forbes link

Tags: Sports, Manchester United, Football



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