May 9, 2017 Author: Michael Flynn
DataPOWA review the best of digital & data news, insight and opinion from the media so you don’t have to.
JUST COULDN’T DO IT
Eliud Kipchoge is a Kenyan long distance runner who has won medals at the Olympic and World level. Sportswear giant & sponsor Nike created a specially rigged race to enable Kipchoge to attempt to break the elusive 2-minute barrier for the men’s marathon, unfortunately, despite a very brave effort at the Monza Grand Prix circuit in Italy, he fell short by 26 seconds.
The Science of Sport website go into great detail on the data behind the performance and the results make interesting reading. Nike won’t be giving up here, as it’s apparent that Adidas are going to attempt a similar race, and this is now more about Nike vs Adidas than anything else.
To read the full article, visit the sportsscientists.com link
There’s another good article here
Tags: Eliud Kipchoge, Nike, Adidas, Sports Science
CONFIRMED – DATA IS THE NEW OIL
The Economist carry an article on a subject which is no surprise to anyone who’s been in digital for a few years, but it’s good to see it getting a wider, and indeed more heavyweight audience. It focuses in on the internet giants; Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft, who also happen to be the five most valuable listed firms in the world, all with surging profits.
100 years ago, this was a similar situation for the oil industry, and there are calls for these titans to be broken up, as was the case for Standard Oil a century ago.
To read the full article, visit the Economist link
Tags: Oil, Data
THE BEGINNERS GUIDE TO MACHINE LEARNING
Bernard Marr is a regular contributor to Forbes and writes books, delivers keynote presentations and provides expert advice on big data, analytics, metrics and improving business performance. He’s penned a very useful article which serves as an introduction to the seemingly complex subject of machine learning, breaking everything down and explaining the concept so that a marketer could grasp the premise.
To read the full article, visit the Forbes link
Tags: Machine Learning
BREXIT & TRUMP – THE BIG DATA LINK
The Observer’s Carole Cadwalladr has produced an outstanding piece of journalism, stating a shadowy global operation involving big data, billionaire friends of Trump and the disparate forces of the Leave campaign influenced the result of the EU referendum. She poses the question, as Britain heads to the polls again, is our electoral process still fit for purpose?
To read the full article, visit The Observer link
Tags: Brexit, Trump, General Election
If you have got five more minutes, take a look at these articles & videos:
- BBC – The predictions Tomorrow’s World got right as it returns to our TV screens
- Mashable – Microsoft is putting AI everywhere it can
- Brand Quarterly – The death of apps
- PR Week – Six things I wish I’d been told before starting my own PR agency
- Digital Sport – Why is sport lagging behind other industries on piracy?