I’m limbering up for a trip to New York with the ‘Leaders’ organization, and this week’s offering leads with a sports data theme, I expect to be having a few conversations about this subject in the Big Apple.


At dataPOWA we like to think we are ahead of the game by our understanding that he future of consumer marketing lies within the power of the data already available to brands and organisations. US based sports data and technology company STATS firmly believe this too, and I worked with STATS a few years ago on an innovative digital Carling Cup sponsorship activation.

Here’s a very insightful article on Silicon with Patrick Lucey, Director of Data Science at STATS. He explains how Machine learning and AI are playing bigger roles in sports data collection, has it has grown significantly in recent years, helping teams, coaches and athletes analyse opponents and make better decisions in real-time.

To read more about Machine Learning and why it moves the needle for marketeers , visit this CMSWire link

To read the full article, visit the Silicon link

Tags: Machine Learning, AI, Sports Data, Football



Hot on the heels of Sir Martin Sorrell’s proclamation that the biggest threat to Google and Facebook is Amazon, comes the news that Amazon has big plans for its gaming/eSports streaming channel, TwitchTV.  Amazon spent £585m to acquire Twitch back in August 2014 but has left the site to run itself until recently, and now Twitch is hoping to establish itself as a primary digital advertising channel.

The figures behind Twitch are impressive, in excess of 100 million users, with 9.7 million using it daily and 2 million broadcasting live videos every month. Twitch’s VP of sales for Europe Steve Ford speaks to Marketing Week about his vision and how they intend to increase their spend with the likes of Nike, Apple, Netflix and Kellogg’s.

To read the full article, visit the marketingweek.com link

Tags: eSports, Gaming, Streaming, TwitchTV, Amazon



Digital Agency We Are Social published their first Global Digital report five years ago, and they have revisited their data points to establish the rate of change. This article on The Next Web is packed full of data and analysis and visualisations, and I urge you to spend some time taking it all in, as I’m certain you will find it worthwhile. Examples of the insights, when looking at the 5-year picture:

  • Internet users have grown by 82%, or almost 1.7 billion people, since January 2012. That translates to almost 1 million new users each day, or more than 10 new users every second;
  • More than 1.3 billion people started using social media – that’s a rise of 88% in just five years, and equates to more than 8 new users every second;
  • The number of mobile connections in use grew by a whopping 2.2 billion, meaning that operators activated a net average of almost 14 new subscriptions every second to deliver growth of 37%

To read the full article, visit The Next Web link

Tags: Internet, Growth, World Wide Web, Social, Mobile



This is a chilling stat, according to Girls Who Code – a US non-profit organisation dedicated to closing the gender gap in technology – by 2020 there will be 1.4 million jobs available in computing-related fields. Women are on track to fill just three percent.

Amy Poehler’s Smart Girls is dedicated to providing a healthy alternative to so much that is being marketed to young people on the Internet. Their motto is: Change the World by Being Yourself. What began as a web series for young girls and an excuse to host spontaneous dance parties has become a place for information, comedy and community. They emphasise intelligence and imagination over “fitting in.”

Lenovo has announced it is working with Smart Girls on a three-part video series spotlighting women in technology in support of LenovoGameState.com – a free, online destination for kids ages 13 and up. The site lets kids become part of a Code & Play Adventure, powered by Code Combat, where they can learn to code by playing a game. The more they play and learn, the more chances they have to win Lenovo products and a $2,500 scholarship to a coding school or camp.

To read the full article, visit the Yahoo! link

Tags: Coding, Learning, Education



If you have got five more minutes, take a look at these articles & videos:

  1. The Next Web – The largest payments company in the world most people have never heard of
  2. eConsultancy – 10 examples of the Internet of Things in healthcare
  3. BBC – ‘Rock star’ Archaeopteryx fossil heads for Japan (My beloved ‘missing link’ fossil)
  4. AdAge – Heinz Taps Sterling Cooper Draper Pryce for Campaign (Yes, Really)
  5. Vicki Boykis – What should you think about when using Facebook?