February 8, 2017 Author: Michael Flynn
Even though I’m in India taking care of business, I still have my finger on the pulse of the most important happenings in digital sport and entertainment. Don’t say I never do anything for you. You’re welcome.
APPLE EYEING INDIA AGAIN
As I’m in Kerala I thought it would only be fair to lead with some interesting news for the Indian and global tech economy. The India Government scuppered Apple’s proposal for manufacture last year, but Tim Cook & co are back with a new proposal to both manufacture new iPhones for the western market, and to refurbish old iPhones for the burgeoning middle class market in India.
With Apple’s iPhone sales slowing in the US and Europe, India is a very important strategic territory for the phone market, and Apple sold around 2.5m handsets in India in 2016. Apple only ranked Number 10 in terms of phone sales, but it was the first in the premium-phone sector ($450 plus).
To read the full article, visit The CNet link
To read another article, visit The Verge link
Tags: Apple, iPhones, India
AD REVIEW ON THE BIGGEST STAGE
The Super Bowl offers the global advertising industry the biggest showcase for new televisual advertising events, as huge viewing figures in the States and beyond are guaranteed, this year the major themes featured can be split broadly into two camps: humour and politics. Sounds about right for America right now, eh?
Creative Review look at the very best on offer.
To read the full article, visit the Creative Review link
Tags: Super Bowl, Advertising, USA
G-WHIZZ – GOOGLE FINDS ITSELF TOP
Brand Finance puts thousands of the world’s biggest brands to the test every year, evaluating which are the most powerful and most valuable. The World’s 500 most valuable brands are included in the Brand Finance Global 500 report.
2016 sees Google back as the world’s most valuable brand, after it closed a gap of almost $60bn to overtake Apple, which had been the top brand for the last four years.
However the biggest riser is Amazon which increased its brand value by more than half (53%) to $106.4bn (£85.6bn). If this year’s changes were replicated next year, Amazon would surge to first place in the rankings.
Facebook break into the top ten with an even more impressive boost in its brand value, which grew 82% to $62bn (£49.8bn).
See the Full List at Brand Finance Global 500
To read the full article, visit the Campaign Live link
Tags: Brand Finance Global 500, Google, Apple, Amazon, Facebook
ADOBE’S DIGITAL TRENDS REPORT 2017 IS OUT
For the past five years, Adobe and Econsultancy have joined forces to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report.
Read the report to learn:
- What challenges and opportunities marketers see in 2017
- Where marketers will be focusing their efforts this year
- How marketers are looking beyond marketing to create outstanding customer experiences
To read the full article, visit The Drum link
Tags: Digital Trends 2017, Adobe
If you have got five more minutes, take a look at these articles & videos:
- The Drum Opinion – Fake news? There’s nothing new about it
- UK BusinessInsider – The story of David Beckham’s incredible life — and the leaked emails that threaten to tarnish his global brand
- BBC – The people behind famous phrases
- The Drum – Creatives unveil ‘Alternative Facts’ card game to troll Trump administration