February 1, 2017 Author: Michael Flynn
There’s a lot of strangeness in the world right now, so why not settle down and check out the best of digital updates from the media this week.
THE TIDE IS TURNING FOR PROGRAMMATIC
Procter & Gamble are the world’s biggest advertiser, and their Chief Brand Officer Marc Pritchard will have sent shock waves through all media companies and digital advertising suppliers worldwide. AdAge report on his five point plan that he detailed on Sunday evening at the Interactive Advertising Bureau’s Annual Leadership Meeting in Florida.
He;s demanding that advertisers & agencies are completely transparent with media and ad spend and has laid down new rules for his agencies. We’ve heard these kind of statements over the last couple of years, but this time Mr Pritchard & P&G seem both serious and determined, “The days of giving digital a pass are over, it’s time to grow up. It’s time for action.”
To read the full article, visit the AdAge link
Tags: Digital Advertising, Programmatic, P&G
KOJIMA ON ENTERTAINMENT CONVERGENCE
One of the legends of the gaming industry, Hideo Kojima, has outlined how he sees the future of entertainment in a very interesting interview with BBC Radio 1 Newsbeat.
Kojima is a Japanese video game designer, screenwriter, director, and producer who is regarded as the Spielberg of video games. He is the director of Kojima Productions, which he founded in 2005, and a former vice president of Konami Digital Entertainment (with who he had an acrimonious split with two years ago).
He sees games, novels and films merging into one type of entertainment. “We want to be there when that time comes, to help show people a new kind of experience. We’re already preparing for that future, but first we’re focusing on our next game.”
To read the full article, visit the BBC link
Tags: BBC, Hideo Kojima, Gaming, Films
WARNING: CONTAINS MATURE THEMES
Creative Review tasked two leading London creative advertising agencies, Karmarama & Mother London, with coming up with creative campaigns to market the idea of ageing as something positive. it’s for the Design Museum’s NEW OLD show. Creative Review remind us that the UK is always being told it’s got a ‘ageing problem’ and by 2040, one in seven people in the UK is projected to be over 75.
Find out more about the NEW OLD Show
Subscribe to Creative Review here
To read the full article, visit the Creative Review link
CHINA SURGE AHEAD IN DIGITAL
Marketing Week celebrate the Chinese New Year with an in-depth article of how China is winning at all things digital and how the West needs to sit up and take notice. OpenJaw Technologies interim CMO Colin Lewis examines the rapid progress of China’s smartphone-dominated consumer economy in these areas:
- The future of mobile
- The future of social
- The future of ecommerce
- The future of payment
- The future of travel
- The future of competition
- Future of entrepreneurship
To read the full article, visit the Marketing Week link
Tags: China, Digital, Mobile
If you have got five more minutes, take a look at these articles & videos:
- Sport Business at 20 – Two decades in the business of sport
- Campaign Live: Dove mocks Trump’s #AlternativeFacts with a print ad full of lies
- Snopes – Beloved children’s author and illustrator Dr. Seuss created a number of scathing political cartoons, one of which involved a parent reading children a book called “Adolf the Wolf.”