DATA POWERED
MARKETING

DATA & ANALYTICS SERVICES

Welcome to Datapowa

DataPOWA is a UK technology company offering specialist data and analytics services to the sports & entertainment markets, and have built an AI driven platform, POWA index, that collects and analyses data which is output via a relative index ranking system. POWA index allows sports rights holders, sponsors and agencies to access definitive market valuations by benchmarking rights-holders in relation to each-other across a wide-range of data-points incorporating traditional media, digital platforms and fan interactions, helping brands to optimise their sponsorship strategies and enabling rights holders to demonstrate and improve their sponsorship value. The core of DataPOWA's business, the mathematicians and data scientists, are continuously evolving the POWA platform, and the vision is for the sports & entertainment industry to adopt real time evaluation which informs their marketing strategies in exchange for more return on their investment.
The POWA platform has potential applications across a number of verticals and DataPOWA is initially focusing on the sports sponsorship and gaming sector. In February 2021 DataPOWA, in collaboration with IXUP Ltd developed DataPOWA 2.0, which integrates the first party data analytics abilities of the IXUP platform with POWA index to offer a valuable & unique 360 degree product offering to DataPOWA's rising international client base.

POWA INDEX

DATAPOWA 2.0

The POWA Briefing

There are so many reputable media & industry news sites out there now, that we're making the assumption that you would appreciate someone else scouring them for the most important happenings in digital, sport & entertainment, so you can get on with the important stuff like running your business. You're welcome.

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Powa briefing

April 2, 2021

POWA BRIEFING #136

The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI. DELOITTE: WOMEN’S SPORTS ON TRACK TO BE WORTH OVER $1BA newly released Deloitte report claims women’s sport is on track for rising revenues driven by growth in sponsorship, broadcast hours and increasing event attendance. Deloitte Australia’s Technology, […]

April 2, 2021

POWA BRIEFING #135

The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI. THE UNLIMITED POTENTIAL OF LIVE STORYTELLING IN SPORTS MARKETINGSports marketing can pack a punch. From kick-starting conversations about race to shifting attitudes about equality and diversity, sports can jab, hook and cut across the societal spectrum to […]

April 2, 2021

POWA BRIEFING #134

The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI. TRUST ME, SPORT WITHOUT FANS IS NOT SPORTFor five days the Australian Open had cozy stadiums half-filled with fervent fans, and sports once again felt normal. Then a snap lockdown quieted the stands.For more on this story, […]

Industry Heritage

Our team have thirty years experience in sports & entertainment marketing, PR and sponsorship. We have conceived
strategies and campaigns for some of the most recognised brands in and around the industries.

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